Kathy Barbeire is a strategic marketing professional with a passion for leveraging data-driven storytelling, process optimization, and digital transformation to support the food processing industry. As the Marketing Manager at CAT Squared since 2015, she develops content that educates meat and poultry processors on emerging technologies, regulatory compliance, and industry best practices to help them navigate an evolving landscape. With expertise in Manufacturing Execution Systems (MES), traceability, and automation, Kathy ensures that CAT Squared’s solutions remain adaptable to industry advancements, including real-time data collection, IoT integration, and food safety enhancements. She stays engaged with industry developments, formerly participating in blockchain learning initiatives associated with Blockchain for Arkansas (BC4AR). Kathy holds a Bachelor of Arts in Professional and Technical Writing (magna cum laude) with minors in Sociology and Information Technology, as well as an MBA from the University of Arkansas at Little Rock (UALR). Prior to joining CAT Squared, she applied her skills in data analysis and stakeholder engagement to support nonprofit organizations in defining objectives, measuring program impact, and enhancing community outreach.