In 2022, Fieldale Farms received a customer request to implement new traceability requirements. The customer’s goal was to increase traceability transparency for their consumers, eliminate manual scanning at all levels of their supply chain, improve their inventory accuracies, and build consumer trust. Fieldale brought in CAT Squared to build seamless integrations between the traceability platform and plant-floor hardware to meet the customer’s request.
"CAT Squared helped us achieve the goals our customer asked for by providing new developments in RFID technology systems," said Cameron Smith, IT plant liaison at Fieldale Farms Corporation. Because CAT Squared’s plant-floor solutions are hardware- and software-agnostic, the team was easily able to integrate with readers from Zebra Technologies, software from Mojix, and labeling systems from Avery Dennison.
The customer’s RFID program required Fieldale to incorporate label attributes that comply with the GS1 Foodservice traceability program. The GS1-128 barcodes are scanned throughout the supply chain, capturing the physical location and context of specific products, their lot numbers, production dates, and expiration dates. RFIDs rely on the serialization of each case and linking that serial number to a product commissioning event.
To meet that requirement, CAT Squared handled the encoding (and decoding) of serials to SGTIN-96 (Serialized Global Trade Identification Number) for creating the RFID labels. The system then transmitted Fieldale’s production data by product to Mojix for commissioning events.
In addition to meeting their customer’s requirements, the RFID initiative is anticipated to save Fieldale time on inventory management and stock rotation, mitigate human error, and increase expiration date visibility. Ultimately, the goal is to create a more transparent supply chain through a best-in-class traceability system to enable safety, efficiency, and the verification of food with integrity.
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Fieldale Farms Implements RFID Technology to Enhance Traceability
By Kathy Barbeire on May 3, 2023 11:42:55 AM

Written by Kathy Barbeire
Throughout my career, I’ve helped organizations think of creative ways to (1) harness new technology to maximize effectiveness, (2) collect relevant data to measure and improve performance, and (3) use data to tell compelling stories to customers and stakeholders. In 2015, I became CAT Squared’s marketing manager. In this role, I monitor industry trends to (1) ensure our products are flexible enough to adapt to new industry standards and (2) prepare our customers for new technologies with the potential to disrupt the industry. I’ve represented CAT Squared as a participant in a blockchain learning group that has grown out of Blockchain for Arkansas (BC4AR), an initiative launched by Governor Asa Hutchinson to promote capacity building around blockchain technology. As my own knowledge and capacity grow, I develop new content to educate our supply chain partners and help them prepare for the transition ahead. Prior to launching my career, I graduated magna cum laude from the University of Arkansas at Little Rock (UALR) with a Bachelor of Arts degree in professional and technical writing and a double minor in sociology and information technology. I later returned to UALR and completed the MBA program. Before joining CAT Squared, I applied my passion for data-driven storytelling to help nonprofits define their goals, track program metrics, and engage donors and community stakeholders in their missions to fight hunger, poverty, and homelessness, first as a program manager for the Our House Homeless Shelter in Little Rock, and then at The Salvation Army Central Arkansas Area Command.