Written by Kathy Barbeire

Throughout my career, I’ve helped organizations think of creative ways to (1) harness new technology to maximize effectiveness, (2) collect relevant data to measure and improve performance, and (3) use data to tell compelling stories to customers and stakeholders. In 2015, I became CAT Squared’s marketing manager. In this role, I monitor industry trends to (1) ensure our products are flexible enough to adapt to new industry standards and (2) prepare our customers for new technologies with the potential to disrupt the industry. I’ve represented CAT Squared as a participant in a blockchain learning group that has grown out of Blockchain for Arkansas (BC4AR), an initiative launched by Governor Asa Hutchinson to promote capacity building around blockchain technology. As my own knowledge and capacity grow, I develop new content to educate our supply chain partners and help them prepare for the transition ahead. Prior to launching my career, I graduated magna cum laude from the University of Arkansas at Little Rock (UALR) with a Bachelor of Arts degree in professional and technical writing and a double minor in sociology and information technology. I later returned to UALR and completed the MBA program. Before joining CAT Squared, I applied my passion for data-driven storytelling to help nonprofits define their goals, track program metrics, and engage donors and community stakeholders in their missions to fight hunger, poverty, and homelessness, first as a program manager for the Our House Homeless Shelter in Little Rock, and then at The Salvation Army Central Arkansas Area Command.