At the 2022 CAT Squared User Summit, CEO Vernon Smith first introduced our customers to CYNERGY, a digital ecosystem that allows seamless connection for CTB equipment enabling CTB, Inc. and partners to build value‐added digital services for customers to produce a more efficient food supply chain. Vernon's full presentation is available by clicking here.
CYNERGY integrates previously disconnected islands of data, delivering near real‐time, actionable data to drive continuous improvement for agricultural and processing businesses. The first CTB businesses connected through the digital platform include CAT Squared, Meyn, Cabinplant, and Chore-Time. Visit the CYNERGY Pavilion, and our team will demonstrate how our digital platform delivers to growers and processors the value of Agriculture 4.0 technology.
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Kathy Barbeire

Written by Kathy Barbeire

Kathy Barbeire is a seasoned professional with a strong track record in leveraging new technology, data analysis, and storytelling to drive organizational success. As the marketing manager at CAT Squared since 2015, Kathy stays updated on industry trends to ensure our products remain adaptable to evolving standards and prepares our customers for disruptive technologies. She actively participates in a blockchain learning group associated with Blockchain for Arkansas (BC4AR), an initiative led by Governor Asa Hutchinson. Kathy's expanding knowledge and expertise enable her to create informative content that educates our supply chain partners and helps them navigate upcoming transitions. Kathy's educational background includes graduating magna cum laude from the University of Arkansas at Little Rock (UALR) with a Bachelor of Arts degree in professional and technical writing, along with double minors in sociology and information technology. She later completed the MBA program at UALR. Prior to joining CAT Squared, Kathy applied her passion for data-driven storytelling to assist nonprofits in defining goals, tracking program metrics, and engaging donors and community stakeholders. She served as a program manager at the Our House Homeless Shelter in Little Rock and later at The Salvation Army Central Arkansas Area Command.