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At the 2022 CAT Squared User Summit, CEO Vernon Smith first introduced our customers to CYNERGY, a digital ecosystem that allows seamless connection for CTB equipment enabling CTB, Inc. and partners to build value‐added digital services for customers to produce a more efficient food supply chain. Vernon's full presentation is available by clicking here.
 
CYNERGY integrates previously disconnected islands of data, delivering near real‐time, actionable data to drive continuous improvement for agricultural and processing businesses. The first CTB businesses connected through the digital platform include CAT Squared, Meyn, Cabinplant, and Chore-Time. Visit the CYNERGY Pavilion, and our team will demonstrate how our digital platform delivers to growers and processors the value of Agriculture 4.0 technology.
 
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Kathy Barbeire

Written by Kathy Barbeire

Kathy Barbeire is Senior Manager of Marketing at CAT Squared, where she helps communicate the role of connected software, operational data, and manufacturing execution systems in modern food production. Since joining CAT Squared in 2015, she has developed content that helps meat, poultry, egg, and further processing companies better understand topics such as MES, traceability, food safety, quality, inventory control, ERP integration, and plant-floor visibility. Kathy’s work focuses on turning complex technical and operational concepts into clear, practical stories for food manufacturers navigating change. She supports CAT Squared’s mission to help processors reduce manual work, improve visibility, strengthen traceability, and turn operational complexity into clarity. She holds a Bachelor of Arts in Professional and Technical Writing, graduating magna cum laude with minors in Sociology and Information Technology, as well as an MBA from the University of Arkansas at Little Rock. Before joining CAT Squared, Kathy worked with nonprofit organizations in data analysis, stakeholder engagement, program evaluation, and community outreach.